Apple Changes Policy To Land HBO

Apple, which said "no" to NBC last December when it demanded flexible pricing for programs sold on Apple's iTunes store, is now saying "yes" to HBO. Details were sketchy, but published reports said today (Tuesday) that episodes of HBO shows including The Sopranos, Sex and the City, and Deadwood would be priced above the $1.99 that Apple ordinarily charges for TV episodes. It was not clear whether Apple would now also accommodate NBC's demands for flexible pricing and welcome it back into the iTunes store.



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