Commercials for new movies are the least likely to be skipped by users of TiVo digital video recorders, according to a study by the DVR maker. The study, conducted in April, found that the least fast-forwarded (and most-watched) ad was for
Universal's comedy film Forgetting Sarah Marshall, which aired during NBC's The Office.(The episode itself, however, did not even make TiVo's list of the ten most-watched shows.) The second least fast-forwarded ad was for
Sony Pictures' Hancock which aired during an episode of ABC's Grey's Anatomy.Other movies making the top-ten list included Sony's Made of Honor (#4), Universal's Baby Mama (#7), and Paramount/Marvel's Iron Man (#10).
See Also
<< Home