Fluid Music's Trusonic(R) to Spice up The Boston Market Brand Experience
LA JOLLA, Calif., July 10 /PRNewswire-FirstCall/ -- Fluid Music, Inc.
(TSX: FMN) today announced its wholly owned subsidiary Trusonic, the
provider of the preeminent platform for the digital delivery of Business
Music and Messaging to successful brands worldwide, has entered their
newest client relationship with Boston Market Corporation, based in Golden,
CO. Under the agreement, Trusonic will deploy its proprietary
internet-based music solution across 579 Boston Market locations in 28
states.
Trusonic's comprehensive audio solution creates an immediate,
quantifiable connection between business, consumers, and Digital
Out-of-Home advertisers. By providing strategic control of music, messaging
and ad placement, Trusonic solutions build on existing brand awareness
while generating new revenue possibilities. Together, Boston Market and
Trusonic developed a highly customized, brand centric, music program that,
through Trusonic's proprietary technology, can be easily versioned to meet
the demands of Boston Market's national brand. "We believe Trusonic will
help us provide a more consistent brand experience across our restaurants,"
said Michelle Glander, Senior Marketing Director of Boston Market.
Lorne Abony, Chief Executive Officer and Chairman of the Board of Fluid
Music, Trusonic's parent company, stated, "This agreement with a nationally
recognized brand such as Boston Market is a strong endorsement of
Trusonic's digital distribution platform, and its ability to allow
comprehensive customization and complete flexibility in scheduling. Fluid
Music's catalog, well over 5 million tracks, contains the largest library
in the world of independent and emerging artists and remains the largest
licensed library on the globe, enabling Trusonic to offer prospective
clients more track selection, more cost-effectively."
Trusonic's digital delivery platform gives its users an unprecedented
level of control over their auditory environment, including auditable ad
play reports retrievable at any time and message addition or removal within
minutes at one, or every location worldwide.
For more information on Trusonic, go to http://www.trusonic.com. For
more information on Boston Market go to http://www.bostonmarket.com.
About Trusonic
Trusonic's comprehensive audio solution creates an immediate,
quantifiable connection between business, consumers, and digital
out-of-home advertisers, and is favored by many of the nation's top retail
and hospitality brands for its ability to target messaging and enhance the
brand experience. Trusonic is a wholly owned subsidiary of Fluid Music, a
public company listed on the Toronto Stock Exchange (TSX: FMN). Fluid Music
is the world's largest private label music aggregation and distribution
company. For more information regarding Trusonic email brosen@trusonic.com.
About Boston Market
Boston Market Corporation, based in Golden, Colo., is a leader in the
fast casual restaurant segment, selling convenient, chef-inspired meals in
579 restaurants in 28 states and ready-to-heat meals in several supermarket
chains. For more information, visit the company's Web site at
http://www.bostonmarket.com.
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posted by adamargitwagner @ 02:30
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