Sacha Baron Cohen Takes Bruno To Arkansas

The Smoking Gun website has posted copies of ads used to lure thousands of Arkansans to staged events in Texarkana and Fort Smith for Sacha Baron Cohen's latest movie, Bruno, based on his TV character, a gay Austrian interviewer who specializes in entertainment and fashion topics. The ads promised one-dollar beer, "hot chicks" and "hardcore fights." As TSG reported, both events ended with two male wrestlers "tearing each other's clothes off and, while in underwear, kissing down their opponent's chest." The display, said TSG, "triggered Fort Smith fans to throw chairs and beer at the ring." Cohen's "Blue Collar Brawlin'" website, which promoted the events, shuttered after the filming. TSG discovered they they were registered to Peto Philer of Algeria.


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